![]() ![]() Unlike the first album, it was not released under Capitol Records. The band recorded the album This Is Not the Target Market at York Street Studio in Auckland and released it in New Zealand on 16 October 2006. This Is Not The Target Market (2006–2009) Also in 2005, their album Schmack! was re-released as a special edition containing three songs from Sing the Night Away and a cover of AC/DC's " Back in Black". The band toured New Zealand during New Zealand Music Month in May 2005 with the support of other New Zealand bands 48May and Goodnight Nurse. It was used in several films and video games including Elite Beat Agents, MVP Baseball 2004, and MLB 2005. The song debuted at No. 19 on the UK Singles Chart. The video, directed by Michel Gondry, was nominated for four MTV music awards. Their big break came with the release of "Walkie Talkie Man", which was used for iPod advertisements, and its music video, in which characters and objects were created by knitting puppets and animating them using stopmotion. These points proved to be very successful and rewarding for Steriogram as a new band. This was where Steriogram relied on the support of fans, to hand out the promo CDs and stickers. This was sent to the fan via mail and contained promo CDs that had five of the tracks to be featured on their upcoming CD, and many stickers. On the site fans were able to join up for the band’s newsletter and then eventually to what was known as a "fan street pack". The other factor was their Internet site and the use of fans' loyalty. First, the national school tour helped to generate a wider fan base. There were two main factors contributing to Steriogram’s immediate success. Three songs from Sing the Night Away featured on singles from the album: "Sing the Night Away", "Free" and "Big Lady Loving". In addition to "White Trash", five more tracks from it were released as singles: " Walkie Talkie Man", "Roadtrip", "Go", "Tsunami" and "On and On". ![]() 2004 saw the release of their debut album Schmack!. While recording at a rented beach house in 2002 they were contacted by a scout for American label Capitol Records, who had come upon their music video for "White Trash" on the website, and were signed to Capitol Records later that year. Videos were made for the songs "Sing The Night Away" and "Free". During the tour they released the EP Sing the Night Away, which contained five tracks: "Sing the Night Away", "Free", "Big Lady Loving", "White Trash (DLT remix)" and "West Side!". ![]() In 2002, still unsigned, they joined several other New Zealand bands in the inaugural Boost Mobile School's Tour, playing for free during high school lunch hours to get exposure, as well as at bars at night. Steriogram toured New Zealand in a friend's van without any support crew, doing gigs where they could. From then they started writing more of their songs with a hip hop influence. They then recruited mutual friend Jared Wrennall from Balclutha, as drummer and became a five-piece. They made a video for "White Trash" with drummer Kennedy rapping and it got so much exposure they decided he should stop drumming and move to the front of the stage to rap. Their second recording, "White Trash", released in August 2001, was more successful. It had three tracks, "Chiqboom", "Soccerstar" and "Aeroplane". They released the EP Soccerstar in December that year. They started performing as a melodic rock four-piece band with a manic live show. Steriogram was formed in June 1999 by Brad Carter and Jake Adams, two friends from Whangarei, who joined with Tyson Kennedy and Tim Youngson, two friends from Auckland. History Formation, EPs and Schmack! (1999–2005) The band's 2004 international hit single " Walkie Talkie Man" was used in an advertisement for the iPod and a number of films and video games. The band released three studio albums Schmack! (2004), This Is Not the Target Market (2007) and Taping the Radio (2010). The band consisted of frontman Tyson Kennedy (lead vocals and drums), Brad Carter (vocals, lead guitar and lead vocals), Tim Youngson (rhythm guitar and backing vocals), Jake Adams (bass guitar and backing vocals) and Jared Wrennall (drums and backing vocals). Steriogram were a rock band from New Zealand that formed in Auckland in 1999. ![]()
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