You might consider creating a large poster or interactive graphic instead. If you have too much numerical data, this is where formatting – and deciding if an infographic is the best format – comes into play. If the content is much more qualitative, you might want to consider producing a different kind of promotion more suited to the task, like an E-book PDF, a well-written blog post, a presentation or a flyer or a brochure. The best type of content for an infographic is generally more quantitative than qualitative (in other words: more data and numbers, rather than a lot of text). Some content isn’t as suited to be shown in an infographic. Is an Infographic the Appropriate Format for My Content? Have a good, well-thought out reason for making the infographic in the first place, and you’ve already won half of the battle. This can make the infographic very uninteresting and hard to understand. The trap that a lot of infographics fall into is – other than to be eye candy – they aren’t created with any kind of purpose. In some cases, the infographic also advertises a new product or feature, and the infographic is either a direct advertisement or is related to the new product. Most infographics are created with the intent that they go viral their creators want them to be shared on other sites and viewed by lots of people, which will increase traffic to the creator’s site. So how do you properly create content for and design an infographic? Here’s a couple of questions that will help guide you down the right path. But that doesn’t mean an infographic is a poor form of content or can’t be incredibly useful. You’ll just need a framework to work from, which brings us to our next step.When most people think of infographics, they likely picture something like this: a much too tall graphic filled with a jumble of information, messy typesetting, and no discernible point. While these tools can help you create great content, you don’t need too many design skills to build infographics with more advanced software like Adobe Creative Cloud Express, formerly known as Adobe Spark, or even more basic options like Microsoft PowerPoint. Its paid version even helps teams collaborate on creating assets like posters and presentations. Last but not least on our list, Piktochart is a web-based application that specifically markets itself to non-designers who want to create stunning infographics and other quality data visualizations. And it has terrific sharing tools, as well. Snappa's drag-and-drop tools make it easy to create high-quality content marketing infographics. This is another software that offers dozens of infographic templates to get you started, as well as access to a library of symbols and shapes that you can incorporate into your eye-catching visual. There's a free option, but its paid business product lets you make interactive infographics and download SEO-friendly PDFs. And this option may be a better bet for professionals in digital marketing and content marketing, or others with more in-depth content to present. Like Canva, Venngage also makes creating professional-looking infographics easy with templates and easy-to-use tools. This is a great option for content marketers and non-content marketers alike. It can create all kinds of digital visual content, but you can also choose from its collection of free and paid infographic templates. Its popularity is thanks to its easy-to-understand interface, social media-friendly designs, and high-quality free version. In recent years, Canva has become a go-to for everyone from content creators to anyone with an Instagram account and news to share. Here’s a quick snapshot of some web-based infographic-building services:
0 Comments
Leave a Reply. |